Swim systems About the Designer

The Woman Behind the Brand is Southern California Native, Julie Franco.

Franco was drawn to the swim industry at an early age of eight working as a fit model. From there she continued her education in fashion design and graduated with her Bachelor’s degree in Fine Arts from Otis College of Art & Design.

With over fifteen years experience in the industry, Franco has a passion for swimwear design, specifically understanding the contemporary customer and the needs of specialty cup sized swimwear first hand. Designing swimwear in nearly all corners of the market from juniors, to competitive, from designer to private label, Julie is always inspired to create a suit that is stylish and modern but most importantly, a suit that will fit and flatter the figure.

A Day in the life…

Julie tries to maintain a healthy lifestyle by preparing home cooked meals for dinner and hitting the health club or local yoga studio during the week but lives for the weekend. She enjoys spending her free time shopping, visiting friends and family, and hanging out with her amazing husband.